SK-II: World Pitera Day
SK-II celebrated the first-ever World Pitera Day: A multi-sensorial experience to celebrate SK-II’s hero Pitera ingredient. Attended by SK-II’s VIPs and brand ambassadors in Japan, the event was broadcast around the world, marking the first large-scale global event for SK-II.
Role
Creative Direction
Visual Design
Experience Design
Agency
Huge Inc
Client
SK-II
Year
2022
Ideation and conceptualization of the experience journey. Creative direction and design of the event physical and virtual spaces.
SK-II wanted to shine a light on the mysterious ingredient that’s in nearly every one of their products—Pitera. With this goal in mind we thought in immersive ways to bring the daily skincare routine to life aiming to entertain the senses.
Also part of this challenge was to bring the experience to the virtual world so it could be a global event.
