Recur Branding
Recur is a NFT platform looking to expand the limits of the metaverse by offering its clients limitless options of content in a fast-growing category. With this goal in mind, this client was looking for a fresh start with a ownable, strong and flexible brand that offers both a bold statement and a solid structure to collect and sell in the digital world.
recurforever.com
Role
Brand Design
Agency
Huge Inc
Client
Recur
Year
2021
Ideation and conceptualization of the new brand system for the NFT’s platform Recur. Research and exploration of color palettes, typography and graphic elements that translate the personality of the new Recur brand.
To ensure optimal results we had multiple workshops with the client to evaluate what is our brand purpose and how it can be translated the best way to an identity system.
After multiple iterations and client conversations we landed in a ownable and flexible brand visual system expressive of the brand strategy and adaptive to their application needs.
The logo was born from the idea of portal that expangds the limits of the metaverse and take you to a place with no boundaries. The idea of a shape losing its edges played well with this narrative as gradients that had kinetic energy.
One of the project main asks was to ensure that the Recur’s NFT partners could interact and live along the brand elements.
