Onex
Onex is an alternative asset manager based in Toronto that builds value and wealth for its investors and partners. The client's main goal was to renovate its visual identity without losing the brand's equity and experienced heritage.
onex.com
Role
Brand Design
Product Design
Agency
Huge Inc
Client
Onex
Year
2022
Ideation and conceptualization of the new visual identity system for Onex. Research and exploration of graphic elements that translate the personality of the new Recur brand into traditional and digital platforms.
On this brand redesign project, the client wanted to maintain their logo but evolve the visual system. After some explorations, we found the potential hidden in the logo itself. The "O" serves as a heritage element that can transform and expand as needed, just like the Onex product portfolio.
The color palette is an evolution from their navy blue to a more energetic and bright blue as a nod to the digital era, and a pop of green as a contrasting color within the colder tones to maintain trust and sophistication.
Onex Private Wealth
As part of the Onex parent brand visual system redesign, there was a request to create a new visual identity for one of their most important product offerings: Onex Private Wealth. This new identity had to be related to the parent brand, but there also needed to be enough differentiation to have strength of its own.
Role
Brand Design
Product Design
Agency
Huge Inc
Client
Onex
Year
2022
Ideation and conceptualization of the new visual identity system for Onex Private Wealth: researching and exploring graphic elements that correlate with their parent brand across all platforms, and creating brand guidelines.
Coming from the “O” shape concept Onex Private Weatlh would use the same shape outlined to level up the sophistication and give focus to their human side.
Onex Private Wealth palette is more focused in dark backgrounds, the use of black and black and white effects. The burnt orange pop of color comes from the former orange used by this product unit.
